When it comes to being a success in business, there are many different ways that you can achieve success but it is very unlikely that your business can achieve success alone. Whether you need suppliers or distributors to help get your end product further down the line or you need partners who work alongside you, the role of other people will play a big role in the success or failure of your business. When you add in the fact that knowing what your rivals and competitors are doing is vital to ensure that you stay on the right track, it becomes obvious that a business has to look outside of itself to develop in the most effective way.

This can be time consuming and when you are looking to focus on the things that you do, you may find that your ability to look outside of your own firm to be too time-consuming or difficult. It is crucial though as anyone that believes in the importance of SWOT Analysis. When it comes to fully understanding the Strengths and Weaknesses of your business and how they relate to the Opportunities and Threats of your industry, you need to know the industry and your position in it.

Seeing what other people in your industry are up to is of great importance

This is why attending conferences is a brilliant use of your time. If you are involved in the TV sector, the MIPCOM event, which is held in Cannes during October 2015, is exactly the sort of event that you should be attending. No matter what level you are at in the industry, you will find that attending this sort of event will provide you with a great opportunity to showcase what you can do while providing you with the chance to learn about other businesses.

Some of the key reasons to attend an event like this include:

  • Being able to launch and promote new products or services
  • Finding partners that can provide you with ideas, supplies or even finance
  • Being able to find new content and products that will help you do your own work
  • Meet with creative people in your industry
  • Discover different channels and opportunities that you may not have been aware of

There is also a lot to be said for being able to stay in touch with what is happening in your industry. If you are working on a project, is anyone else working on a similar project? If so, is there space for the different projects or do you need to focus on releasing your project first? Similarly, are you working on one thing when everyone else in your industry appears to be working on something different?

Have you struck upon a truly innovative idea?

If you have a great and unique idea or content, this doesn’t have to be a bad thing. If you are the only people working on a certain idea or project and it is successful, you will have achieved great success. However, if everyone else is working on different types of projects, are you in the wrong? Attending this style of event gives you the opportunity to see the mood of your industry. If you get the chance to speak to leading people in your industry, you can often get the inside track on what is expected to be the “next big thing” in your sector. When it comes to working in TV, this may be the type of production work that is undertaken or it may be about the sort of programmes that are being made. Knowing what is tipped to be a success in the future can often help you to develop the programmes and content that people want to see.

Whether you want to network with other professionals, launch your latest projects or just see what is happening in your industry, attending an event like this will be of considerable benefit.

If you want to make the most of your time at an event like MIPCOM ’15, you need to make sure that you are staying locally and in a good standard of accommodation. You will find that there is a wide range of accommodation on offer in Cannes, so no matter your budget; there will be something that is of benefit to you. No matter what sort of accommodation you are looking for, finding the right place to stay will help you achieve more at your conference.

Andrew Reilly is a freelance writer with a focus on news stories and consumer interest articles. He has been writing professionally for 9 years but has been writing for as long as he can care to remember. When Andrew isn’t sat behind a laptop or researching a story, he will be found watching a gig or a game of football.