GIS mapping software is considered one of the most useful market research tools available today. Businesses of all sizes in almost every industry use this software to get vital insights about their target demographic. However, GIS technology is still a bit of a mystery to a lot of businesses. In this article, we answer some of the most popular questions about the platform so you can get the best GIS software for your business.

  1. What is GIS?

GIS stands for Geographic Information System and it is a broad term that indicates any kind of data that is based on location. This information is often referred to as spatial data and can include everything from traffic movement to addresses.

  1. What Does GIS technology Do?

GIS presents a cluster of raw data on a map. For example, a map that shows a breakdown for people who voted for one political party over another in a specific state is GIS data. This map can take many forms and can be used for different purposes.

  1. Who Can Use GIS or Location Mapping Software?

Any business for which location matters can use this technology. Location information can be helpful in several different situations. The government can use it to understand population data. Retail businesses can use it to create a customer behaviour, competitor analysis or new site selection. Researchers can use it to find information on a particular demographic. This software has a lot of potential and can be used by various industries including fast food, restaurants, fuel stations, health & fitness centres, multi-brand stores, childcares, property developers and more.

  1. Can All Businesses Benefit from Best GIS Software?

GIS software is a tool to gain answers to your most pressing questions on customer demographics and catchments. If you want to break into a new market, analyse competition, refine your marketing strategies, or want to make your product more suitable for a new customer base, GIS software can be useful. If your business relies on data, you need a good GIS platform in our arsenal.

  1. Is GIS technology Easy to Use?

Not all software programs are the same and GIS products are no exception to this rule. Some platforms are easy to understand while others can prove to be a challenge for even experienced individuals. If your goal is to get insights into customer demographics or to expand new stores for your retail establishment, you should go for an easy-to-use retail mapping platform that is built based on GIS. This kind of software won’t be too technical to use and will provide data at your fingertips.

  1. Will It Take Time to Learn GIS Mapping Software? 

This also depends on the type of GIS software you use. Some programs are easy to understand and you can learn all the basic functionalities in a matter of hours. Fortunately, you only need to understand around 20% of the software to get 80% of the utility. You will become more familiar with the software as you use it over time.

These are some of the most popular questions people ask about GIS software. If you’re still concerned, don’t hesitate to contact a service provider or watch a few product demos online. There are several articles available that provide a GIS software list and offer recommendations. You just need to determine what your needs are and what kind of solution you are looking to get from the GIS mapping technology.