Some brands makes a great start from the very first day. They attract the attention of the people without any delay. However, there are brands that are not so lucky. They struggle to get attention of the people. Have you ever wondered why that happens? Why some make a great start and some fail to do it? Joe Cianciotto is a branding expert who worked as creative director for a long time. His career of 19 years has showed him a lot of errors that people make while working on their brands. He has listed some mistakes that you should stay away from if you want to survive.
Don’t think that branding is a quick fix for the bad time. Yes, this is the approach of many. They think that branding is a process which will help them gain more business. However, this is not the right approach. You need to understand one thing properly. If you want branding to work for you, it is important that you understand the importance of this process. Branding is a long term thing. You need to keep working for it. You need to keep putting on hard work. Otherwise, you will not be able to acquire the benefit of branding.
Brand identity matters says Joe Cianciotto. It is important that you start off with a strong brand identity. If you miss out on this, you will be in lot of trouble. Your branding will simply not work if you fail to make a strong start. Some start with weak names. Some start with the wrong logo. Such mistakes erases the scope of opportunities that one might have making it big in the industry. Once people have identified you as the wrong entity, you would find it hard to make a new identity.
A professional can help you find the right name for your company. One thing you need to understand is as long as your business lives, the name of the company will remain as well. So the wise thing is to, not give it a bad name. If you end up with a bad name, you will have to live with a bad name.
Wrong budget is another problem which the businesses face. Businesses try to acquire profit in haste. They try to build more than one brand when they don’t have money for building one brand. This is one big mistake. If you want to make a name, you need to stick to one brand first. Make one brand famous and then only move on to another one. With a professional creative head by your side, you will not make such mistakes.
Launching matters as well as other aspects of branding. If you fail to launch the brand properly, you will miss out a big opportunity of grabbing attention of people. For this reason, find an expert and plan your launch properly. Remember that once you lose a chance to get the attention of your potential clients, you lose it forever. Therefore, make sure that you plan your launch properly.