Stating a new business is tricky, and you will have a lot of paperwork to get out of your way. But, perhaps the hardest will be to come up with a great name for your new business. Keep in mind that it will be crucial to come up with something which people will remember, otherwise you will have to start all over again.
Prior to Your First Naming Brainstorm Event
Before you even begin thinking about what you could name your business, you have to read up on what some common mistakes are, so that you can make sure not to repeat them. Though, some will be more challenging to overcome than others, and you will have to make sure that you and your partners are on the same page, to make things easier.
Make It Catchy and Easy To Remember
Keeping your business name short and snappy is key for people to remember it without having to think too hard. A catchy name will be absolutely necessary so that it can be used a lot, and when advertised people will recognize it without fault. Moreover, it will be a good way to encourage people to talk about your business, spreading the word without you having to invest in marketing.
Avoid Any Weird Spellings in Your Business’ Name
Your business’ name should be short, easy to read, and most of all without any hard to spell parts. Even though there are companies with quirky spelling, the focus was on a singular consonant that carries the name. This way it was easy to pronounce, remember and make it stick in your brain. Simple but effective is always a good way to go about things in the business world, because that is what attract customers and business.
Come Up With a Logo for the Name
Branding your business is exceptionally important because you cannot have your business’ name all over the place, after a while, people will get the wrong idea. Moreover, if you want to promote your company and get more customers, and, without a good logo to go with your name, it will be hard. Keep in mind that printing on promo material is a necessary investment and without something easily recognizable you will have a hard time. On the other hand, with promotional USB drives you can use the whole surface to print on, and it will be a good way to promote your business.
Make Sure It Is Available or You Need To Think Harder
You do not have to worry about your business’ name being available offline, but online as well. If you cannot use the same name for your website, then you will have to rethink everything and start from scratch, because using multiple names can confuse your customers. And, it will not be good for marketing nor for business, in addition you might have to pay a lot for your domain name to make sense, which could be unappealing for customers and partners alike.
Unless you can make your new business name stick, you will not have an easy time getting more customers and marketing your brand will be more difficult as well. Often, more is less, and you need to keep your name simple, short and catchy. Combined with a good logo, you can create a brand that can easily stay toe-to-toe with major companies. Make sure to learn from the mistakes of others so that you can avoid making the same and focus on creating a business name that people will remember with ease.
