One big question is whether we can get our customers back. After we have discovered our highly potential customers, it is a good idea to make a plan that allows them to go back and buy more of our products. There are different ways to maintain communication with our loyal customers, such as newsletters, direct mail, bulk advertising and product promotion. It is important that we are in harmony with our customers. This is essential in a highly evolving and changing consumer world. Some successful companies, such as Apple and McDonald’s, are able to create burning desire and loyalty among customers to continuously interact with their products. In this case, we should be able to establish positive emotional responses among our customers.
We should know that emotional brain process information much faster than our thinking brain. It is the reason why we do specific things automatically. We should make sure that customers have positive emotional responses with our products and services. We should create an interaction that could encourage people to come back. This could be achieved effectively if we have personal interaction with our top customers. This method should be passed to the marketing and customer service departments. There are many methods that we can choose to establish connections with our loyal customers, such as handing out one extra business card. It means that if one business card gets dirty, the other one is still available for use by the customers.
Business can be won just by providing customers with a little WOW. It also means that our success is determined by small decisions we make each day. If our staffs are not trained in maintaining close relationship with loyal customers, we should start with small baby steps, instead of proceeding with the big stuff. If not, it is possible that our staffs will get confused and they will miss the essential small details. If we don’t have the in-house training program for connecting with loyal customers, we will need to access the external resources. No matter what industry we are in, there are a number of training services that can help us to interact better with customers. There’s no excuse for the lack of expertise or knowledge. If we are running out of options, we could still try to use Google to look for ways to interact with loyal customers.
Local bookstores and libraries often provide books on direct customer relation. We can use both online and offline knowledge resources to create our own in-house training program. This is much better than letting our employees untrained and unable to manage relationships with long-term clients. By investing enough effort and time, we should be able to create a well-structured program to provide us with desired outcomes. By having proper training program, we should be able to obtain more confidence and we can interact with people much better. With proper customer interaction, we could bleed away easy money. This could happen if our team doesn’t have a measurable process to follow up with our customers.