The Quite Great Music Marketing team deal every day with talented bands and artists across pretty much every musical genre from folk to pop and hip hop to metal this is due to the labels ranging from Geffen to The Really Useful Group, Motown to Fiction that we have had historical links with prior to the creation of the company and then everyone from One Little Indian to Decca, SPV to Warner Music since our creation in 1996 but it is bands like Novocaine Nothing that epitomise the understanding and insight we gain from unsigned and developing artists on all levels before you read the passionate outline from Jamie below you need to really check out their music links that follow –
‘The economic clincher I feel is getting a part-time job that allows you stay fed and watered with a roof over your head while simultaneously allowing for enough time to dedicate to the band. Of course, we’d all love to make money playing our music and doing what we love. But often and especially when you’re starting out, you’ve got to be very pragmatic. As we’ve begun to spread our wings with an EP release, the buying/selling of merch and a tenfold increase in gig hunting, we’ve all had to drop a lot of money into the pot. So it’s crucial to be economically aware, realistic and dedicated (which I like to think we all are). Not being backed by or signed to any label might mean we don’t get this or that, but I suppose on the flip side it also means we have a lot of creative and logistical freedom we might not otherwise have.’ Explains Jamie.
‘ Personally, having relatively little experience in the real, professional musical world of touring and gigging, it’s all rather imposing and intimidating at first. But at the same time, it’s very, very exciting. ‘ He continues ‘And I feel can afford all this excitement partly because I’m not busy fretting about how much money we’ll make, or how much we need to make, because at this stage it’s not about that, and nor does it have to be. To be able to tour without actually losing any money -a perfectly respectable and achievable goal in my opinion- is something I look forward to immensely. It’s so easy to forget how real and difficult the struggle is for all musicians and performers working in an industry that, superficially, is often so shiny and polished that is just screams “success.”
Having said that, the capitalist, cut-throat nature of it all it makes those cool moments, like receiving your first batch of CDs, or starting a crazy mosh pit during a song, all the more valuable and meaningful. You realise that fulfilling the musical dream isn’t about becoming as big as this band or that band (though I’m not saying that wouldn’t be nice!): it’s about finding it through the music you write and the shows you play. At the end of the day, it’s important to remember why we’re here: the music. Not the popularity, not the glam (its metal so not much to worry about there), and certainly not the money: it’s for the music. And when it all gets a bit overwhelming and bit depressing, it’s crucial to remember that. ‘
Quite Great Music Marketing gets to work with so many passionate and determined artists in line with the release patterns and structured services helping to promote artists across the world but when you read the likes of Novacaine Nothing’s outpouring of passionate views relating to how they work within the Nu-Metal scene it fills you with belief and makes you understand that the Music Industry is about bands like Jamie’s and not just major label chart dominated visions.