Coming on the top in an online search is the goal for each successful company. Both while striving to accomplish better SEO (search engine optimization) key words and while enhancing your site design, don’t expect you can manage on your own. In addition to strategies, look for the reasons underlying your competitors’ success.
That involves predominantly studying their strategies and layouts via search engines. Find out your competitors’ ranking; furthermore, learn what they offer their customers. The findings can be employed to improve your own strategy and ranking.
The starting point should be paying attention to the first positions in a search you launch using your keywords. It is worth studying the sites that come first in the search, as well as the products they offer, especially if you don’t offer them. The data you gather can form the basis for improving the content of your site to make it more appealing to search engines.
A further step is to assess the quality of their web pages as well as the amount. Web sites that are appealing and furnish information or summaries on products are popular with visitors, which mean that if they are better at these features, they have an edge over you.
Moreover, you should study the manner of navigation of your rivals’ pages. Your page should be no less easily navigable than theirs, and preferably it should be better. The main feature of your site should be to supply the visitors with the information they seek. Your content should be grouped according to topics, in a clear and not misleading manner.
Pay attention to both links and backlinks (links leading into a web page) on your competitor’s site, as well as their origin. To do that, use one of the numerous Internet tools, e.g. “Link Popularity Tool” (http://www.seochat.com/seo-to ols/link-popularity); when you hit a site they search it and use search engines like Google, MSN, Yahoo, to establish the number of links connecting to it.
Finally, scrutinize your own web site and repeat the procedure you used to research your competitors’ sites. You can assess it in terms of possibilities for further improvement, enhancing the content, degree of optimization. Also, compare links and backlinks in terms of amount. The final question to ask yourself is whether your site enables easy navigation. Now you should assess all of the above criteria if your goal is efficient optimization.
Drawing up a plan regarding the enhancement of your site ranking in a search engine listing is worthwhile, and that plan should become part and parcel of your site. Furthermore, because trends change constantly, you should change your site content accordingly. Devote some time to studying your competitors’ sites every now and then, as it will provide you with clues about maintaining a steady A-list position.