Market research is a systematic process of collecting, organizing, and interpreting data. The objective of any market research is to ascertain the wants and needs of the consumer, to understand the length and breadth of the competition, and more importantly to comprehend the pulse of the customer. There exists a misconception that market research is… Continue reading Benefits of a Good Market Research
Data is the backbone of marketing. Metrics and analysis can mean the difference between a marketing campaign’s success or underperformance. But with so much data in increasingly larger sets, what information should marketers study and which should they cast aside. No matter how far technology progresses, some metrics will always be worth measuring. Here is… Continue reading What Data Are Smart Marketers Tracking?