Launching a website can be a daunting task. While people focus on the big things like the site redirects, it is easy to overlook the small ones like misspelled words or broken links. While each website has different goals certain things are common for all. To ease your nerves we have compiled a checklist of things to go through before launching a website.
- Contact Page
- Responsive Design
- Prepare Site analytics
- Proven SEO Techniques
- Prepare a Security and Backup Plan
- Compatibility Testing
- Social Media Integration
Review your content for any spelling errors or broken links. Make sure all your images and video links are loading properly. Check if the keywords are integrated into the content. All images should be optimized and have alt text for search availability.
This can be overlooked by many. A contact page allows visitors to assume you are open and ready for communication, it builds the website’s credibility as a solution provider. Make sure you check this before launching your website.
Websites need to be accessible from everywhere. The design has to adapt to a mobile, tablet, laptop, or desktop. Make sure that your design is responsive and displays the webpage accurately across all platforms. Due to Google’s Mobile-first indexing, it is essential to cross-check if the pages are being appropriately displayed across mobile devices.
Functionality includes everything from page load speeds, social media links, email newsletter sign-ups, and a working comments section. Each aspect of a website needs to be checked thoroughly for functionality before it is launched on the web.
Prepare Site Analytics:
Setting up website analytics pre-launch will help you evaluate site performance later on. Before launch, do a web crawl across the web pages to ensure that your analytics setup is providing data for all the key performance indicators. This will save you from significant trouble and worry later on.
Proven SEO Techniques:
Search Engine Optimization is essential to launch your website and make it accessible to the public. Use unique titles for your content and catchy meta descriptions for better search results. Have a plan in place for external and internal links. Backlinks can greatly help your website attract more visitors.
Prepare a Security and Backup Plan:
Cybersecurity and backups are imperative in today’s age. Do not deprioritize or delay this part of your launch process. Having a proper security setup will protect you against malware attacks. A backup process that regularly creates copies of your websites will provide the necessary fallback plan in case of any emergency.
Good navigation will keep visitors on your website for longer periods of time. Review your website like a visitor and check each page for navigation links. Make sure you have a working Search Bar clearly displayed on the website. In the case of e-commerce, provide appropriate links to the cart and check out on every page.
It is essential to review how your website performs through different browsers. With visitors using a multitude of software from Windows, Linux to Mac, It is imperative that the website is able to load correctly along all platforms. Make sure to check your webpage on Google Chrome, Safari, and Mozilla Firefox for compatibility.
Social Media Integration:
Social Media is the tool to market your website. Make sure all social media buttons are appropriately displayed and all the shared links for content work correctly. The links should lead to the correct social media pages that are updated regularly.
Accessibility is a social responsibility. It is important to make your website accessible to those with disabilities such as sight or hearing issues. Make sure all your videos have sub-text and all your written content has a voice-over option for any blind visitors.
Make sure al your plug-ins are compatible with each other using a compatibility tester. This will test if all plug-ins are compatible with your web theme and any updates thereof. Delete any unwanted and extra plug-ins to ensure fast and smooth working of your website.
The website BlogPakistan has used the above checklist to have a smooth and efficient launch process. It now provides details of all things Pakistani to its visitors. Keeping these pointers in mind can help you prepare for the launch you have dreamed of and bring your website to the audience without any hurdles.