Since the arrival and implementation of the concept of outsourcing, technology has played a critical role in formulating and implementing sales and marketing strategies. The last two decades have witnessed arrival of many tools to automate marketing function, different customer relationship management systems and dialing solutions that ensure accurate prediction and dialing. The list of marvels that have come with advancement in technology is long. Businesses across different industries have implemented these tools and the success that they have achieved as a result stand testimony to the effectiveness of these tools.
To increase visibility and reach out existing and prospective customers, an increasing number of businesses are seeking professional assistance. They are availing telemarketing services offered by successful outbound call centres to lend a more professional look to their marketing approach. Though telemarketing has been termed as an effective approach to increase sales and boost revenues, the fact cannot be denied that commoners like us hate receiving a telemarketing call. It is mainly due to the reason that we are not interested in the products and services that telemarketers are selling. Even though technology has enabled telemarketers to reach prospective customers directly, it is because of their inability to identify probable customer and the bad practice of calling an uninterested person again and again that deters them from accomplishing their task of generating lead.
Having a clear understanding of the root cause of failed telemarketing calls, it is the time to time to delve the keys to a mutually successful telemarketing call.
Below mentioned points can help agents of outbound call centres improve their odds of making a successful call.
Time and day of telemarketing calls matter: While devising telemarketing campaigns, it is important for businesses to schedule the calls carefully. It may seem obvious, but time and day when a telemarketing call is actually placed are one of the factors that can tell whether a customer will actually answer the call. In today’s world, where everyone is running short of time people don’t want to be disturbed by telemarketing calls during their business hours or during the time slot that they have fixed for their personal works and family. According to some researches that are making round on internet, the optimal time to call a prospect is early in the morning at around 8 a.m. or 9 a.m. or in late afternoon at around 4 p.m. and 5 p.m. Also, Friday, Saturday and Sunday are the worst days to make a sales call.
Dead air can be deadly: The time lag between when the person on the other side of phone picks up the phone and dialer connects the call to executive is cited as the top most reason why people hate marketing or for that matter any other call made by outbound call centres. This delay of 3-4 seconds makes customers frustrated even before initiating a conversation or worst it gives them the time to hang up the phone without even saying a hello. This call latency is mainly due to technical reason and a telemarketer cannot do much about it. The solution to this problem lies in implementing latest tools and techniques.
Sharing key findings ensure optimal result: No two outbound call centre agents are similar. Every call centre has its set of best performing agent that it wants to clone. Though cloning is not possible, so the next best option is to sharing their practices, approaches and visions with other agents. This approach will nurture skill sets of fellow agents and help them grow professionally, while ensuring that every marketing call they make is handled in the utmost professional manner.
If you are business looking to outsource your telemarketing function, then it is advisable that you look out for a call centre that practices the above mentioned steps.