Now you can use Google services without having Google+ account, according to VP, Bradley Horowitz. He looked confident that the focus of Google+ will be more on connecting people, and that people will see more changes in future.
As we enter this era of Google+, our focus should be on
Maximizing the benefits it offers as social network, and
Maximizing our engagement on it
To measure engagement on this network, 33,000+ posts were analyzed based on their content. This article is based on the outcomes of this analysis.
Google+ Photo Analysis
This study indicates that images play a significant role in generating engagement on Google+.
Posts with images received more than 60% +1’s, over 10% reshares and over 30% replies
Posts without images received 20% +1s, 2% reshares and 15% replies.
This shows, if you use proper images to tell your story, you’ll have more chances of engagement on Google+.
Analysis of Google+ Mentions
If you want to give reference to someone on Google+, put a “+” sign against his name. That person gets a link to his profile and same information is sent to him via notification.
The study shows, plus mentions also help a great deal in improving engagement on Google+.
Posts with mentions received +1’s closed to 60%; reshares over 20% and replies closed to 50%
In comparison, posts without mentions received +1’s around 25%; 2% reshares and 15% replies.
Another significance of including mentions in post is, they’re reshared more than those with images.
Hashtags have always been a great way to engage with people. The study on Google+ posts examined the impact of hashtags of social engagement.
Hashtags received more than 20% more +1s and 12% more reshares compared to posts without them
There isn’t much of a difference between the two, based on the replies they get
Video, Not a Favorable Option
The study showed unusual results on posts with videos because they did not receive more +1s and reshares compared to posts without videos. In fact, less than 1% posts received reshares on Google+. There isn’t much of a difference in terms of replies as well.
But if we compare video sharing activity on Google+ and YouTube, you’ll have better chances to get +1’s and reshares if the video was shared directly on Google+ than if it was autoshared via YouTube.
This can be a debatable topic, especially with Google+ posts. By segregating post length into categories, their analysis revealed following results:
Autoshared Posts (0 characters): they received 22% +1’s, 3.1% reshares and 7.7% replies
Posts having 1-100 characters: 25.9% +1’s, 2.2% reshares and 18.7% replies
Posts having 101 – 500 characters: 27.8% +1’s, 3.7% reshares and 15.0% replies
Post having 501 – 1000 characters: 44.8% +1’s, 14.1% reshares and 33.1% replies
Post with 1000+ characters: 36.9% +1’s, 7.6% reshares and 11.1% replies
What Have We Learnt?
On the basis of the facts mentioned above, following information will be helpful in determining what kind of posts will suit your purpose.
A post with videos shared directly is 1.05 times likely to get +1’s, while an autoshared video is 1.02 times more likely to get a reply.
A link share via link button has 1.06 times likelihood of getting a reshare. On the other hand, if the URL is pasted directly into the post, it’s 1.97 times likely to get a reshare.
If you share an album, there will be more chances of getting a reshare (2.11 times) than a +1 (1.65 times).
Hashtags and Plus Mentions are likely to get reshares (5.72 times and 7.48 times respectively) and photo share has 8.8 times probability of getting a reshare.
Above mentioned figures indicate how important Google+ can be for business towards building engagement. While you have best SEO company Canada to bring more traffic and conversion opportunities for your business, your time and effort on Google+ will remove distance between customers and your brand.