No matter what industry you are in, it is very unlikely that you will be the only company in that industry or the only business that you will have dealings with. If there are no competitors at all, it may indicate that this isn’t a market that you want to be in. This means that there will be rival firms to consider but there will also be suppliers and there may even be firms you can work alongside. There are often products that will compliment your range, and working with these firms and individuals can really boost your own business.

It can be difficult to network successfully and quite often you don’t know the best places to get started. This is why you should always be on the lookout for business conferences or major events. No matter what industry you are in, you are likely to find a major event where businesses of all shapes and sizes attend. This is a brilliant way to find out more about your industry, what changes may take place in the next couple of years and to find other businesses you can work. If you are involved with the TV or film industry, you will find that the MIPCOM event in Cannes every October is an essential conference to attend, and there are many benefits of business networking.

Increased business or generating referrals

A very obvious benefit of networking is that it can provide you with more business and work to do. If you are able to meet people who have a need for your service and who are looking to find suppliers, this is the ideal way for you to show what you have to offer. When it comes to showcasing what you offer and why your products are the perfect choice for other firms, networking with professionals at these events can set your business up for a long time.

You will find more opportunities

Even before you get to the stage where you are gaining more business, you should find that you have a lot more opportunities available to you. It may be that you were unaware of these opportunities or didn’t know how to get started with what was on offer. When you attend an event of this nature, there are plenty of new or unexpected opportunities available to you, and being able to take advantage of them or work with them will really help your business push forward.


One of the most important things to remember about business networking is that it isn’t just for today, tomorrow or the near future, you can meet people that will help you way down the line. There is a lot to be said for making connections with people, even if there is no immediate chance of business being done together. There is a lot to be said for building allies and friendship within your industry and the more connections you have, the better connected you’ll be.

You can get advice

One of the things to remember about business is that it is always likely that people have been in your position. This means that people have been through what you have bene through and you can learn from their mistakes. There is a lot to be said for following the advice and guidance of other people who have been in their position so if you attend a major business event, do your best to meet people who can offer you advice and guidance.

You can raise your profile and the profile of your firm

Sometimes just being in a room and making a positive impression is the whole reason for being at a conference or industry event. If you are looking to raise your profile, personally or for your business, it makes sense to put yourself in a position where you can be seen. There is a great deal to be said for making yourself known amongst the right people in your industry and when it comes to placing a marker that may pay off in the future, attending these events is vital.

When you attend these events, you quickly learn that people from other companies are just like you. This will develop your confidence and help you to see that there is nothing magical or special about the people involved, they are all just hard-working people, hopefully like yourself.

When it comes to making the most of the network opportunities provided by these events, you want to be in a position where you can make the most of your time and energy. This is why you should be looking to arrange the best possible accommodation when you arrange to visit a conference or event.

Andrew Reilly is a freelance writer with a focus on news stories and consumer interest articles. He has been writing professionally for 9 years but has been writing for as long as he can care to remember. When Andrew isn’t sat behind a laptop or researching a story, he will be found watching a gig or a game of football.