Businesses, in the modern era, need to pay a lot of attention to the marketing aspect because of the high competition in the market places. Customers have become highly powerful with the invention of internet marketing and they can now easily switch from one brand to another. They can access all brands online and even get the products delivered to their doorstep without facing any difficulty. In such times, it is really important for the businesses to work on their marketing strategy and develop a highly functional branding strategy from the initial stages of the business.

When we talk about the initial stage of a business and the branding strategy, one thing that comes to the mind instantly is logo design. A logo is like for the business what a cover page is for a book. If a business has got a logo that is effective and capable of transmitting the appropriate message to the audience, it is going to have a strong brand image which directly effects the sales and the marketing aspect of the business. Often new business owners and entrepreneurs worry about how they should strategize their branding and logo designing. They do know that logo is not just a small image and it has some conceptual value too, but they are sure how they can practically develop and promote a concept with a logo. This article is to guide the readers about the conceptual development of a logo from the very beginning till end. Let us start with the very first step:

Logo Strategy

First thing that you must do is to find out the main purpose of your product. Why your buyers should buy your product and not the competitor’s? Answering this question will help you attain some understanding what idea you want to be depicted through your logo design and other branding tools and themes. The concept should be compelling and worthy. Once you are aware of what exactly you want to convey through your logo, you need to work on the identity development of your brand.

Brand Identity

Logo, along with other branding tools and themes, plays a vital role in forming a brand identity. A brand, in the present times, has a humanlike persona and the audience create a specific brand perception of each brand based on the information and ideas that the brand reflects through different marketing platforms and other interactive outlets. These perceptions about brands are contagious because there are a good many number of forums where the audience openly give reviews about brands and the general public can access those reviews. This is why, businesses need to work on the brand identity from the very initial stage and have a properly conceptualized idea of what kind of identity perception they want for their brand.

The concept of the identity should be based on the potential audience’s likings. Some of the Best Creative Logo Designers in United Kingdom conduct researches before starting to work on a logo designing project. They first understand the mindset of the audience and then design the logo accordingly in order to illustrate a brand image that will be appreciated and liked by the potential audience.

Brand Identity Development Tools and How to Use Them

There are a number of elements in a logo that can help you give a logo certain attributes that contribute in developing a specific identity. The best Creative Logo Designers in United Kingdom cleverly use these elements for exhibiting their business message effectively. Let us discuss each element separately.

Colors in logo:

Colors are essential players when it comes to identity development and branding. They can easily formulate a certain brand image. You can design different combinations of colors for giving layers and layers of meanings to a brand logo. For instance, a red logo stimulates a very intense response in the audience and it personifies a brand as a passionate and high energy brand.


Fonts are also a very good tool that can represent a certain idea in a logo. A logo can speak a message thousand times louder with the help of a font that collaborates with the logo to form the brand image. A funky and slanted font can send vibes that are more compelling for youngsters whereas, a stable and more decent font style can be an attraction for mature audience groups. The exhibited vibes of the font also become a part of the identity that the brand carries.


Logo design is the main factor that forms the identity for a brand. A designer or a business owner who is designing the logo, should keep the main concept and motto of the business in their minds while choosing the design. They can brainstorm different ideas and then refine them to fit best in the logo format. Also, they can look up other logo designs for inspiration and ideas.

The above three elements in a logo are crucial for giving your brand a face that is recognized as a unique entity. Make sure you make right decisions and develop a face that is attractive for your potential audience.