Even though you as a boss should be in charge of promoting your business, your employees should help as well. First of all, you have to make sure your employees are satisfied. A happy employee will always be ready to spread a word about your business. It is also important to show them how you want them to promote your business. Here are a couple of ways you can use.
Social Media Posts
Probably all of your employees have at least one social media account and you should encourage them to share a link to your company’s website with their friends. Take a look at it like this. An average person knows around 200 people. Let’s say you have 10 employees, that’s 2000 potential customers for you. Besides on their personal social media, they can promote your business on the business networks like LinkedIn. Just make sure they know exactly how to do it.
Sponsoring Opportunities
Talk to your employees and make sure they know you are ready to sponsor things like charity walks or their kids’ sports teams. Things like this won’t cost you much but are a nice exposure for your business. It is also a great way to give something back to your employees. Being ready to take part in their personal lives (like sponsoring some events for them) will make your employees happy and more loyal to your company.
Things they can mention
Just think of all the events your employees attend: weddings, birthday parties, Christmas parties and so forth. They meet so many people at such events and each of them is a potential customer for you. Of course, we are not suggesting that your employees go and give your visit cards to each person they meet. But let’s face it “What do you do for a living?” is one of the most common questions you will hear upon meeting someone. In such conversations, they should mention the name and location of your company. Also, prepare them to be ready to answer any questions about the company.
Promotional Products
Promotional products are unparalleled when it comes to business promotion. There are no reasons why you should only give them away at your office or store. Distribute them to your employees and have them share it with the people they meet. Things like pens and key chains are something that many businesses use. Another thing that you should consider is promotional clothing. Give your employees t-shirts designed at Clothing Planet, for instance, with the logo of your company. Many potential customers will be more than happy to get these.
Discount Coupons
Another good thing to do is to make coupons you will give to your employees who can pass it further to their family and friends. Let’s say that each of the coupons gives you a 10% discount for the next couple of weeks. Chances are many of the people who get the coupon will come at least to check your business out. Not only this, but this will also make your employees happy since they can save up some money for the people they know. Of course, social media comes up again. Your employees can again help you by sharing the information about the discount on their social media profiles.
It is hard to emphasize how well all of these strategies will work for you, especially if you have created a happy working environment for all of your employees. Being friendly and polite will always make your employees happy and ready to help you promote your business.
