A small courier company may have limited resources in comparison with a large shipping firm but there are a few unique advantages that can pave the way for growth and greater profitability. The lower overhead costs, direct interpersonal correspondences, immediate supervisory control of the owner or managers and the knowledge of local areas and challenges make it easier for a small courier company to grow.
However, any company will need a business development strategy, whether it is a local courier company or an international parcel delivery business.
Here are Some Tips for Growing your Small Courier Company
- The first challenge is marketing or gaining exposure. A small courier company will have limited financial resources. The lack of funds may make advertising a challenge. It is unlikely that a small courier company will be able to afford larger than life roadside banners or commercial slots on popular television channels in primetime slots. Hence, one has to focus more on SEO and other affordable strategies to get more exposure. If you take a look at the website www.courierpoint.com then you would realize how effectively they have used SEO or search engine optimization. With an optimized website and a substantial social media exposure, any courier company can reach out to thousands of potential clients. All such potential leads can be converted with convincing content on the website and an impeccable track record.
- While SEO would cater to the marketing or advertising of a small courier company, it would still have to work on its network. Whether it is the network of picking up parcels or facilitating the delivery of the same, an ever expanding market is quintessential for growth. Courier companies have the luxury to use existing courier networks to receive and send parcel to any part of the world. For parcel delivery to Dubai, a courier company doesn’t need to have a large physical presence in the city. All it needs is a reliable courier network. As you would notice at www.courierpoint.com, the company uses a global network and innumerable local networks to facilitate its international parcel delivery business. But it is necessary to maintain the highest standards of service.
- A small courier company should also try and develop a specialization or offer some unique service. From exploring untapped but potential markets to having a unique service deliverable, there are many innovative ways to grow.
