RSS stands for Really Simple Syndication. It refers to the files that are easily read by XML files. It is a straightforward content distribution that helps you to stay updated with the content, blogs, and news feed. Instead of, visiting the website and searching for a specific topic, you can use an RSS feed on the website and read news posts in the RSS feed.
How does RSS feed Work?
It is a web feed that allows users to access information and updates to websites in a readable manner. In simpler words, RSS allows readers to get the information they are looking for without wasting their time. An RSS feed is often called a news feed as it consists of information and news updates on your preferred niche.
Examples of RSS feeds
- Keeping you up to date with the tasty food of your favorite food bloggers.
- Stay updated with the latest news from international, national, or state sources.
- Follow the ongoing discussions on web pages without having to visit each page.
How do RSS widgets boost your blog traffic?
By setting up an interesting RSS feed you invite your website visitors to visit your website again and again. Integration is one of the most effective ways to increase your revenue and established your authority as an expert.
Apart from being reader-friendly, the RSS feed is also a great tool that can be incorporated into your content marketing strategies. You can easily add an RSS feed to your email marketing campaign.
Automate your content delivery process
Having an RSS widget is not only easy for you but it is also easy for the end-users. Optimizing your content creation and delivery process across different platforms is a milestone for your digital marketing strategies. Instead of sending out an email every time you update your content if you have an RSS feed your subscribers will automatically be updated as soon as you post them. One of its benefits is that you get a refined audience that actually wants to see your content. You do not barge into the emails of your subscribers with a random topic.
Syndicate Your Content
Content syndication is basically re-publishing the same content on a third-party website with permission. It is important as it helps them give fresh information to their readers. The original authors also benefit from this practice since it gets their brand in front of a new audience.
Embedding an RSS feed is the best form of content syndication.
Once you embed RSS feed on website, it becomes easier for your readers to find your content.
Whether be Newsletters, blogs, news publications, podcasts, or social media channels can all be added to their subscriptions. Syndication also allows your content to be published on other blogs. This gives you a wider range of audiences.
Decreases bounce rate of the website
Google loves to see the content. The more content pages you have on your website, the higher the chances of getting discovered.
An RSS feed makes your website more informative as it will include all the valuable content that your visitors need.
It will not only help your subscribers to interact with your blog posts but also it will help your visitors to spend more time on the website.
How to Boost your blog reach using RSS Widget?
One of the easiest ways to avail of all these benefits is to embed RSS widget on website. You can do this using any social media aggregator tool. Embedding the RSS widget with customized layouts and designs to your website will make it even more visually appealing. As a result, the visitors will spend more time on your site.
These tools enable aggregate feed in just a few steps. With the help of these tools you can remove the content you do not want to be displayed on your widget.
Dos and Don’ts of RSS feed
- Always add relevant keywords and meta descriptions to your RSS feeds. If you want to get started with RSS feeds, adding keywords will boost your presence.
- Always follow the GUID format. GUID stands for Globally unique identifier. For each post, you should use a different GUID. If you do not use a different GUID the aggregator tool you use will have a hard time recognizing new content.
- Include a publish date on your RSS feed.
- Never post plagiarized content on your RSS feed. Posting someone else’s work and taking their credit will damage your reputation as a credible source.
- Never create a spam blog. It will adversely affect your search engine rankings.
RSS feeds are beneficial for you and your readers. It allows you to keep a track of content without having to spend much time.
Adding RSS widgets will boost your website and blog as RSS widgets are highly result-driven.