Magento is a popular and robust eCommerce store. Millions of online stores to sell online merchandise and parts use it. As the competition is still, it is very important to optimize Magento Development process to make changes in the Customer User Experience and other aspects to boost sales.
So, what are the best ways to power online sales from your Magento store?
Customize the Shopping Cart Experience
You must ask your Magento development team to customize the shopping cart process to a more industry relevant checkout process. As a business, you must analyze your business and discuss the checkout process to be a more simplified and custom to minimize the shopping time. The process should be mobile and tablet-friendly to generate more sales.
Simple Sign-up Process
Similarly, the sign up process must not be too cumbersome; you can customize Magento store’s default signup process with simple email and password based registration to reduce abandon cart examples. You can enable the One-Step Magento Check out process for guests to checkout in the most convenient and fastest way.
Improve Organic Google Search (SEO)
First, you must install many useful Magento SEO plugins available in the market to cover all the necessary Google Guidelines in one install. These plugins cost less and you will start seeing positive results within a week.
Though plugin will cover all the SEO guidelines, you must inspect and examine the XML sitemap. Sitemaps are crawled by Google and other search engines. You can use the default XML sitemap of Magento under Admin Panel –> System -> Catalog -> Google Sitemap.
You must optimize your meta tags and description by writing SEO and customer-friendly meta tags and description for your home and other product pages.
Meaningful and accurate keywords along with meta tags and header tags will ensure to catch the attention of Google Crawler and increase the Page Rank of your store in Google. Also, when you write meaningful content as per customer input in Google, it acts as the most important factor to entice customers to click and navigate your store.
After customizing the shopping cart, simplifying the sign up process, and adding the essential Organic SEO factor, it is time to check the speed of your Magento store.
You can install many plugins like Full Page Cache by Zoom to reduce the loading and checkout time. You must consider hosting your Magento store on a dedicated store. You can take help of Magento Development Company to check the speed of your site, install the right plugin and finally host it on a secure and high speed dedicated server to maximize the speed.
Duplicate Content Removal
You can use a Magento Development company to install certain deep modules like Canonical Module from Yoast to add the rel=canonical tag between the <head> tags. This will inform Google that this page with the tag is the only original page to pass the link juice. It will improve your rankings and help you reach more customers and sales.
You can also go to your Admin Back end, navigate to System < Configuration > Web and set No-index on all non-content pages to improve SEO factor and increase page rank.