Hmvod introduced by HMV Digital China Group recently launched bilingual online video-streaming platform which is Hong Kong’s largest music and DVD retailer. Online video streaming in China is in top trends nowadays. China’s live-streaming explosion has got much more importance due to modern technological advancements. There are many live streaming sites, movie streaming sites and video streaming sites which encouraging more and more brands to show their live events, concerts and provide people to their interests relevant information through live performances. Now many leading online platforms in China are active and know what their audience likes and what type of video stuff can influence them to engage with some useful products. Youku, Tudou, Cntv, Kankan, Sohu, Letv, Iqiyi, PPTV, and lots of other online video streaming sites offering their services in China and entertaining Chinese audiences with unique and quality programs. How to get started digital marketing in China is a smart task but have lots of challenges and competitions. Video streaming and online streaming 2 big trends can play vital role in digital marketing campaigns in China by creative and modern style of advertising. There are already much brands and products manufacturers in China which are producing all types of products for different markets and have good reputation regarding their products deliveries and supplies in all across China as well as from cross border sales.

Consumers Trends and Buying Capacities

China digital market has great opportunities for local and for foreign investors but it is hard to get prominent place in short time. It is only possible at that time when the plan would works on behalf of creative and interesting ads. Attention of Chinese consumer market can be getting on behalf of creative source of advertisement and to offering unique plans of purchase. People like stylish and trendy ads because most of the consumers in China are now using latest tools to get awareness from different types of media. IPhones, Android devices, Mac, Laptops, PCs and lots other devices have taken places of modern advertisements. The buying power of Chinese consumers has been raised and they likes to shop quality and luxury items. Western companies now have many outlets and online shopping stores which encouraging Chinese consumers to use their branded items and feel free to find instant deliveries.

Online streaming and video messaging has got much popularity in all over the world and in China it is also getting progress and people likes creative ads and modern style of brand awareness through live video streaming. Online video effects in great sense on consumer behaviors and they likes to see stylish but interesting ads.  Online videos and live streams engage many people and create interests to view live what is going to happen next and what will be the impact of a certain action. Some offer live chat with live streaming characters which excite them to attend such platforms to share their personal expressions. Overall consumer behavior in China has been changed and they like to use branded items instead of low quality. Their living standards urge them to use luxurious items that can satisfy them and boost them in their society.

The Future of Digital marketing in China with Online Streaming

Digital revolution has got much popularity due to variety of software and other compatible features. The upcoming era is the age of technology and new aspects. No one can remain untouched to find latest devices and time consuming sources. Digital shopping and online streaming can play vital role to highlight their branded items as compared with all other options and there would be no other choice for consumers to like bets promoted items. Online streaming now has become a need for a successful business and to involve traffic from all over the world. The trend of stay in touch with modern technology has been got much attention by the local Chinese and from cross border customers. Instant streaming helps the people to see what is happening, what events are going to held, what is the reaction of the participants, what will be the future aspects of marketing plans and many other outcomes. If someone has no knowledge how to plan according to demanding items then he/she can learn or do best practices by following step by step guidelines to make ads in attractive videos. China online marketing agency is active and offering their services to get started digital marketing in China and have offered numerous guidelines to help newbies. If you are new and have no knowledge how to start online streaming plans for Chinese people than get some awareness from internet and view the top brands that are offering their services through live stream and follow their patterns to market their ideas.


  1. SeoAgency

  2. scmp

  3. Gt-HK

  4. Daxue Consulting