As regards improving the website’s traffic, you have two key options: pay-per-click (PPC) ads or optimization of the search engine (SEO).
Traffic can be charged using Google Adwords, Yahoo Search Marketing and other PPC ads programs. You can view advertisements on each search engine’s results page on the supported results site. Then, when a viewer clicks from his ad to his page, you pay a fee — depending on how competitive your chosen keyword is.
Instead, by reaching high rates in the results of the natural search you can generate traffic for free — the listings that appear next to the supported results. In order to see your website more prominently and more frequently, you will follow the best SEO method. It might take time to achieve the highest performance, but free, targeted traffic is definitely worth the investment.
But what is the right approach? This depends on your budget and your specifications. PPC could be right for you if you want more traffic quickly and are willing to pay for it. But if you are working on a shoestring budget, spending time in high-search might make more sense.
Here are three questions to consider when deciding whether SEO or PPC is best for your business:
1. How high is the advertising budget on your website?
You first have to determine which advertisement budget your organization supports when selecting between SEO and PPC. You can set a target of $5 to $10 a day for your daily expenditure, but it may be a good idea to start with.
You would have to stick to free SEO methods if you do not have the resources to devote to ads. So if you still have any money to spend in PPC publicity, consider it because it has many advantages, including:
• Checking faster.
Whether selling goods, signing up email subscribers or some other practice, web sites should be based on making a conversion. This means that website variable are regularly checked to increase conversion levels. However, these tests require data flow, so you may want to purchase PPC ads for quicker outcomes.
• Protection from SEO algorithm updates.
One major weakness of SEO is that algorithms change from time to time. When that happens, sites that have been optimized in one way can lose rankings — and profits — practically overnight. But when you pay for traffic, you’re assured a steady stream of visitors, no matter what changes Google and the other search engines make.
PPC has a learning curve, though. Start with small, highly targeted campaigns and tie your PPC campaign to your Google Analytics account. It can tell you which conversions are from PPC visitors and whether your ROI is positive or negative.
2. How high in your business are the average CPCs?
As well as setting your total publicity budget, look at what other people are paying for ads in your business.
PPC platforms generally allow users to offer what they are prepared to pay for one single click – the fee known as “cost-per-click” (CPC). You can use a Traffic Estimator inside the free Google External Keyword Analysis Tool and see, for example, that the average CPC value for the term is $2.76 for those pursuing the keyword “car insurance” sentence.
Average CPCs, for example, will work even better — $28,55, for the sentence “auto-insurance.”
3. The SERPs in your market are how competitive?
You may also want to assess how competitive the SERPs for your target keywords are. Enter your keywords in the Google External Keyword Analysis Tool to find out the approximate level of competition and the number of advertisers competing for your keywords and the average CPCs.
You can find that the results pages for your target keywords are dominated by authority websites in the most competitive industries. Without a large expenditure in time and resources they can be almost impossible to substitute. In such situations, charging for traffic that PPC promotions will eventually make more sense.
But an “either-or” option is not always required. PPC and SEO can be very powerful in combination. Ask these three questions and decide for your website the optimal combination of PPC and SEO.
ADVANTAGES & DISADVANTAGES:
Search Engine Optimization, particularly with startups, is increasingly common. Everybody wants a website which is designed and which is nice, because it’s free in their minds. Nonetheless, you know very well that time = money if you were in business for a while. It’s not just a paragraph. That is real. It is so.
While SEO may be a cheaper way to promote your website and products, this can be far from being the case in actual fact according to the niche you’re in and the hardness of your competition. SEO includes content not cheap (at least not high). SEO includes content.
It can take up to one week (if not longer, if you count for revision and editing)
for example: to generate a high-quality article on cognitiveSEO. Recall, time = cash. Nevertheless, while advertisements are easier to promote, we gain much more confidence by organically ranking and generating traffic, as we are an SEO business.
SEO has the ability to deliver very strong results in particular in the local business market, where competition can be tougher, by taking the freeway and doing it yourself. Even when paying for your services, you can take up to 15x the clicks if you use paid search, despite the high search volume keyword. More than 25 percent of organic keyword searches will lead to top organic results. On the other hand, about 2-3 percent of paid ads received. Here’s a Sparktoro screenshot of Rand Fishkin’s organic versus pay CTR research in the United States.
SEO and PPC are good strategies for commercializing your goods as you can see. Now, if you start with SEO, you can learn from a lot of content on our blog. But on the SEM and PPC side, we’re missing a bit. Perhaps we will publish more in the near future. Yet the hope is to get the best results if you combine them.
How is your experience? What is your experience? Did you try PPC and SEO both? What has the best outcome? In the comment section, please let us know.
Written by: Nimra Siddiqui